Collection of statistics on website usage. (Reach measurement)
Privacy policy link
https://policies.google.com/privacy
What data is collected?
Browser information (browser type, referrer/exit pages, files displayed on our website, operating system, date/time stamp and/or clickstream data), usage data (views, clicks), IP address (we have activated IP anonymisation on the website (known as IP masking), so that your IP address is truncated by Google within the EU and the EEA before transmission to such an extent that it no longer allows conclusions to be drawn about individual persons. Only this anonymised IP address is transmitted to Google).
For what purpose is the data collected?
Collection of statistics on website usage (reach measurement) in order to analyse visitor behaviour and improve the user experience with the site.
Legal basis
Consent, Art. 6(1)(a) GDPR, Art. 49(1)(a) GDPR
Place of processing
European Union, United States of America
